The automotive industry is changing. The market is questioning the purpose of today’s vehicles, plus advances in connected and autonomous technology. The shift from hardware to software-defined vehicles, an emphasis on sustainability, and the ever-changing customer expectations. All these things and more pose challenges to traditional automakers but present exciting new opportunities for the future.

Automotive companies must change how they make products, run their businesses, use technology, and offer services to customers. They must embrace the ecosystem and collaborate beyond industry lines to find new ways of innovating and partnering for success.